​eBay signs click-and-collect partnership with Woolworths

eBay and Woolworths have inked a new deal that will see online eBay packages delivered to Woolworths and Big W stores for pickup.

eBay buyers will be able to collect their online purchases in selected Woolworths and Big W stores as part of a new partnership between eBay Australia and Woolworths.

The service will initially be available to eBay buyers living in Sydney and Tasmania. They will have the choice to collect their orders from more than 90 Woolworths and Big W stores located across both cities.

According to eBay, over the next three years, it will add more Woolworths and Big W stores to the list of pickup locations.

eBay and Woolworths predict that up to 12,000 sellers will be involved in the new click-and-collect service, based on Woolworths' claim that 91 percent of Australians currently live within 10 kilometres of one of its stores. Sellers that are already lined up to use this delivery channel include No Frills, SurfStitch, and Futu Online.

eBay merchant development director Hamish Moline said the idea for this delivery method was sparked by the success that eBay UK saw as part of a similar partnership it had with Argo.

"The new service creates a brand new avenue for our sellers, driving traffic and encouraging a rise in sales that could change the face of businesses all over the country. Not only that, it's a service we hope will revolutionise the way Australians shop, enabling a new and convenient way to get the things they need and want every day," he said.

eBay also highlighted recent research by the company, which found that 47 percent of buyers are not permitted to receive personal deliveries at work, while 23 percent take leave or work from home to receive an online delivery, and 49 percent redirect their personal deliveries to work.

Woolworths currently offers a similar click-and-collect service to its own customers who choose to purchase online and collect their goods in-store. Last year, the retail giant reported that its online sales rose more than AU$1.2 billion during the 2014 financial year.

At the time, Woolworths CEO Grant O'Brien said the results reinforced the company's leadership in the online retail landscape.

"Our market-leading online offers in Australian food, Australian liquor, as well as food in New Zealand continue to exceed our expectations, and have been supported by strong growth in our Australasian apparel business," he said.