Egnyte touts new storage infrastructure as 'cloud-agnostic' approach

UPDATED: Egnyte's CEO elaborates on the company's hybrid approach, arguing that the cloud is simply not enough when it comes to solving enterprise storage needs.

SAN FRANCISCO -- Egnyte is launching the next generation of its content storage and sharing infrastructure, now dubbed "Cloud Control."

Announced amid the cloud storage provider's Firestorm executive summit on Wednesday, Cloud Control focuses on shoring up security for sensitive data no matter where it sits.

Egnyte referred to this as a "cloud-agnostic" approach, which translates to providing customers with access to their files either inside or outside of the firewall.

To do this, Cloud Control is designed to enable enterprises to leverage their current infrastructures and different storage devices -- regardless of location or device type. From here, the content storage is decoupled from the application with nodes placed across different geographical locations to take advantage of access patterns.

Thus, content can live completely behind the firewall, in a third-party storage cloud (i.e. Amazon Web Services, Microsoft Azure, Rackspace, etc.) or within Egnyte's public cloud.

Egynte CEO Vineet Jain asserted to the keynote audience that as you evaluate the benefits the cloud and the associated risks of the public cloud, in particular, the "real world solution for businesses" is a hybrid approach of cloud and on-premise storage infrastructures.

"Cloud is great, but it's not enough," Jain remarked, adding that your require data to be closest to the point of consumption.

Thus, Cloud Control has evolved from a hybrid foundation, operating as what Jain described as a "cloud broker." Jain continued that as more applications go to the cloud, the role of IT is changing to become the center of providing guidance, effectively working as "human middleware."

"If, from a technical point of view, we're able to cater to all we're promising, this could truly shake the world of cloud storage in the enterprise," Jain suggested.

A beta version of Cloud Control is available now on an invite-only basis. It will be rolled out for general availability during the first quarter of 2013.