EMC eyes software defined storage, courts hybrid data centers

EMC says its Elastic Cloud Storage appliance can provide better total cost of ownership relative to public cloud storage options.

EMC launched a series of software-defined storage technologies and courted the hybrid data center cloud with everything from appliances to software.

The efforts, outlined at the storage giant's EMC World powwow, really boil down the hybrid data center reality. Enterprises are going cloud in a hurry, but aren't going to chuck their existing infrastructure. The two sides will be blended together for the foreseeable future.


Storage vendors, which will increasingly lose out to cloud rivals, need to play along. EMC, which owns VMware and Pivotal, aims to meld big data and software defined data centers to carve out a key position.

The product launches include the following:

  • An Elastic Cloud Storage appliance for storage infrastructure. EMC said that its ECS appliance has a 9 percent to 28 percent lower total cost of ownership than public cloud options from Amazon and Google. EMC's TCO claims revolve around automated provisioning, data services, costs to move data (bandwidth) and the ability to scale out to 2.9 petabytes in one rack. The appliance is available in the second quarter.
  • A new version of EMC's ViPR software to manage storage infrastructure with VMware, OpenStack and Microsoft. Like other storage vendors that revolve around hardware, EMC is bridging out to be more of a software player.
  • The Data Domain DD2200 protection storage system for midmarket customers. The system allows backup of 36 TB in less than 8 hours and support for 1 billion files.