Empired expands east with $2.2m acquisition of eSavvy

Empired grows its customer relationship management capabilities with the acquisition of eSavvy, one Microsoft Dynamics CRM partner in Australia.

Perth-based IT services company, Empired, has bought Sydney-based IT consulting services firm, eSavvy, for AU$2.2m as part of its east coast expansion strategy.

eSavvy is a provider of customer relationship management (CRM) consulting and integration services and is one Microsoft Dynamics CRM partner in Australia. eSavvy will be integrated into Empired's OBS business unit, complementing their existing CRM capabilities.

Empired managing director Russell Baskerville believes the acquisition will squarely place the company as the "largest" Microsoft Dynamics CRM partner in Australia with 40 certified Microsoft CRM consultants, including the 18 staff from eSavvy.

"Empired owns the OBS business, the largest Microsoft Sharepoint developer in Australia, and the intent around the OBS business is to build the largest Microsoft business solutions practice in Australia &mdash that's our goal with that business," he said.

"The next logical extension to Sharepoint services is dynamic CRM services, as there is a lot of synergy between those two service offerings, so it made sense for us to move into that CRM practice."

Baskerville continued to say: "eSavvy has arguably the strongest skill set of dynamic CRM in Australia in terms of staff qualifications and credentials and the experience they've got with Microsoft major dynamic CRM installations. This was was very attractive to us."

According to Empired, the deal will be earnings accretive from 1 July 2014 where eSavvy has been forecasted to deliver approximately AU$3.4m in revenue in the 2014 financial year and provide a compound annual growth rate of 19 percent per annum over four years to 2014 financial year.

eSavvy managing director David Goad, who has appointed national practice director for Microsoft Dynamic CRM of Empired, described the acquisition as a "proud" moment for the company.

"We have delivered to our customers and are committed and excited to build on this value for our clients as part of the Empired team," he said.

Following the recent signing of two major contracts worth AU$96m — one with Mains Road Western Australia — and the acquisition of OBS, announced in October last year, Empired said it is on track to deliver a strong full year result, and expects to deliver strong earnings growth in 2015.

Baskerville said the business will continue to look at growing its "CRM resource base and look at growing our Sydney presence, both organically and acquisitively".

Last August, Empired teamed up with Oakton to land a two-year contract with ongoing annual options to provide Barrick Gold APAC's accountancy operations with a fully managed Oracle-based solution.