​Enterprise mobility market to reach AU$5b by 2019: Telsyte

Telsyte believes the Australian enterprise mobility market will be driven by a combination of mobile device hardware, management software, and value-added services.

With mobility expected to become a more strategic priority for Australian organisations, the enterprise mobility market has been forecast to reach AU$4.9 billion by 2019, according to Telstye's latest study.

The Australian enterprise mobility market study 2015 revealed that a combination of mobile device hardware, management software, and value-added services will drive the enterprise mobility market.

The study showed that 24 percent of Australian enterprises with more than 20 staff members already have a dedicated mobility manager. At the same time, more than 80 percent of organisations continue to buy mobile devices for staff, while a combination of bring your own device (BYOD) and choose your own device (CYOD) is an option for employees in 70 percent of organisations.

Telsyte senior analyst Rodney Gedda said the need for mobile application enabling is only going to increase, with more than 84 percent of organisations reporting that their employees are regularly performing jobs remotely.

"There is a perception mobility is a market with diminishing value; however, CIOs are telling us mobile strategy is shifting away from devices to multi-platform and application management making the value of business mobility exhibit strong growth," he said.

Wearable technologies are also expected to add growth to the enterprise mobility market, the research company said. The study indicated that 50 percent of organisations are already open to allowing employees BYOD wearables. Gedda added that the only sector within the enterprise mobility market that has taken a while to be accepted by Australian CIOs is bring your own application (BYOA).

"More than a third of businesses do not allow BYOA, which has remained steady. However, more organisations are providing app catalogues, which can be reviewed for integration with the overall IT environment," Gedda said.

As a result of the growth of the enterprise mobility market, Telstye has forecast that the mobile device management market will reach 75 percent penetration by 2019.

"With most MDM implementations on-premises, there is a big opportunity for managed service and cloud providers to offer on-demand device and application management," Gedda said.