Business
Entertainment Arts made $10 mln on product placement
New York Times article on advertising in video games estimates the industry revenues - one of the largest players, Entertainment Arts, with $4 bln in sales made roughly $10 mln from advertisers paying for product placements in the computer games.
New York Times article on advertising in video games estimates the industry revenues - one of the largest players, Entertainment Arts, with $4 bln in sales made roughly $10 mln from advertisers paying for product placements in the computer games.