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Entertainment Arts made $10 mln on product placement

New York Times article on advertising in video games estimates the industry revenues - one of the largest players, Entertainment Arts, with $4 bln in sales made roughly $10 mln from advertisers paying for product placements in the computer games.

New York Times article on advertising in video games estimates the industry revenues - one of the largest players, Entertainment Arts, with $4 bln in sales made roughly $10 mln from advertisers paying for product placements in the computer games.