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European holiday online sales to reach 13 bln euros this year

Forrester Research says online sales will increase by 44% to 13 bln euros in Western Europe over the festive period, compared to 10 bln europs in the US. UK, where over half of all homes now have online access, will lead the European sales growth accounting for 34% of this spending, generating some 4.

Forrester Research says online sales will increase by 44% to 13 bln euros in Western Europe over the festive period, compared to 10 bln europs in the US. UK, where over half of all homes now have online access, will lead the European sales growth accounting for 34% of this spending, generating some 4.2 bln euros.