European Internet advertising market to generate 2.7 bln euros in 2005

Jupiter Research says that while Internet ad spending is going to rise to 4.7 bln euros in Europe over the next five years, marketers are likely to find that the cost of participation is also rising. JupiterResearch says that the growth will be driven by increasing numbers of European consumers with internet access and growing broadband penetration. The report forecasts a 29% rise in Internet advertising spending across Europe in 2005 to 2.7 bln euros.