Evernote: From nought to 100 million users in six years

The note-taking application company has hit an important milestone with the help of its Skitch and Penultimate acquisitions.

A strategy of invention and acquisition has moved Evernote into the major league of application vendors: the note-taking software company has announced that it has reached 100 million users.

Evernote only took five years to get to its first million users, a goal it reached in May 2009. It hit five million users around a year later, in May 2010.

As well as growing organically, the company also made some crucial purchases along the way, picking up the annotating and sketching application Skitch in 2011 and the handwriting app Penultimate in 2012.

While its core note-taking app remains Evernote's most popular product, Skitch added 16 million users and Penultimate 10 million to the company's customer base.

CEO Phil Libin said: "There are two ways to look at this, on the one hand, there are more than 100 million people whose lives have been touched... by something we made. On the other hand, there are still about 7 billion people who've never used any Evernote product."

Evernote is headquartered in the US, but has built up a significant user base outside its home turf: it now has 35 million users in the Asia Pacific region, and 31 million users in EMEA. In contrast, Evernote has 27 million users in the US and Canada.

The company has raised some $250m in venture and other capital to date, and Libin is expected to take the company public in the next couple of years.

At the company’s developers' conference in San Francisco last year, Libin made it clear that his aim was to grow the company to a billion users as quickly as possible. And earlier this month the company announced a tie-up with LinkedIn which will allow that the business social network to combine its Rolodex app with Evernote's products.

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