Everyone hates pop-ups

In July, Nielsen//NetRatings reported Web publishers served 7.3 billion pop-up ad impressions. In July 2002, iVillage repudiated pop-up ads after a survey found 92.5 percent of its users saying pop-up ads were the most frustrating part of their experience on the site. Doug McFarland, Advertising.com executive vice president and general manager of publisher services, cited a survey the company did in May that found pop-up ads had a click-through rate 13 times higher than regular banner ads.