Exclusive: Amstrad to launch "smart" mobile

A mass-market "smartphone" could give Alan Sugar a slice of the mobile subscription market
Written by Martin Veitch, Contributor

On Wednesday, Amstrad (quote: AMT) will take the wrappers of its much-rumoured communications device for business and consumers.

Developed with BT (quote: BT) and manufactured in Asia, the device will offer a personal information manager (PIM) and GSM communications in a budget-priced package. "Amstrad made its name in PCs and word processors by coming out with a cheaper product, and we reckon this is going to be another bonanza product," said a source familiar with the company's plans.

Amstrad is expected to set a low price in order to take a cut of airtime or subscription fees. "The price is killer low. You couldn't get a cup of cappuccino in the West End for it," said the source. "Sugar has always said that he wished he had a percentage of the monthly subscription Sky (quote: BSY) charges when he sold dishes, and this will generate that kind of revenue stream."

An announcement is expected on Wednesday, 29 March at 13:00 GMT.

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