Exclusive: Pivotal Labs taps AAA veteran to lead transformation

The San Francisco-based company affirmed to ZDNet exclusively that it has tapped Siobhan McFeeney to lead Pivotal's transformation practice team.

Pivotal Labs, the EMC-backed software development and infrastructure consulting company, has made a key new appointment for customer outreach.

The San Francisco-based company affirmed to ZDNet exclusively that it has tapped Siobhan McFeeney to lead Pivotal's transformation practice team.

Voted as one of the Most influential Women in Bay Area Business by the San Francisco Business Times in 2014, McFeeney joins Pivotal from the American Automobile Association (AAA), where she served in a bevy of leadership roles for more than a decade.

McFeeney was promoted to chief financial officer in 2010 and then chief operating officer two years later, finally rounding out the C-Suite trifecta as interim CEO between September 2013 and May 2014.

McFeeney also served as director of mergers, acquisitions and investor relations at BP for seven years.

At Pivotal, McFeeney will be responsible for building out what the tech company refers to as its "transformation practice," essentially addressing the cultural as well as the financial impacts incurred by customers when upgrading and deploying new cloud, software and data infrastructure models.

McFeeney's new role follows this month's hiring of Citrix's APAC director of cloud services, Jason Jackson, as Pivotal's new Asia-Pacific field CTO and director for advanced field engineering.

Pivotal has been quite active over the last few months in rolling new products and establishing more industry alliances.

In February, the company launched the Open Data Platform Hadoop initiative to speed adoption of the open source framework. Among some of the other founding partners included General Electric, Hortonworks and IBM along with parent companies VMware and EMC.

By April, Pivotal, along with IBM and Hortonworks, announced their respective Hadoop platforms standardized on the Open Data Platform were ready to ship.

Pivotal also introduced a new method in March for installing its application development platform on Amazon Web Services with the goal of boosting deployment of Pivotal Cloud Foundry's Platform-as-a-Service offering.