Execs showing interest in bring your own identity: Ponemon

Businesses globally are warming to the idea of allowing staff to bring their social networking identities to log in to work applications.

New research by Ponemon Institute and CA Technologies has shown there is a high level of interest among businesses and IT departments, particularly in Australia, in bring your own identity (BYOID) initiatives where social networking or digital identities are used for application login.

The Identity Imperative for the Open Enterprise 2014 report, shows while BYOID deployment using social IDs is still in its infancy, 74 percent of Australian businesses have expressed high or very high interest in using social IDs such as Facebook, LinkedIn, or even Yahoo for mobile and web customer populations. This is in comparison to business users globally, where only 63 percent expressed a high or very high interest.

"In today's application-driven economy, access to applications has to be simple and secure. BYOID is an increasingly popular option for simplifying access. It can reduce the need to create new accounts for every site, which leads to registration fatigue and abandoned shopping carts," said Vic Mankotia, CA Technologies APJ vice president of solution strategy.

The research also showed that businesses agree more security is needed to increase BYOID adoption with 72 percent of IT and 70 percent of business users said an "identity validation processes" would help increase BYOID adoption. Meanwhile, 85 percent of Australian business users feel that a simplified user registration would help the most.

Interestingly, only 27 percent of business respondents believed formal accreditation of the identity provider was very important or essential, while 59 percent of IT users believe formal accreditation is very important or essential.

At the same time, 69 percent of IT and 65 percent of business users worldwide agreed that adopting BYOID will help their organisation strengthen their identity credentials and will increase confidence levels in users telling the truth about their identity, especially in Australia where 85 percent of business users feel this way.

Meanwhile, 93 percent of business users in Australia also cited capturing attributes about users as the biggest benefit.

When asked which social identity provider they would prefer to use for their business it varied between IT users and business users. IT users ranked PayPal as their most preferred followed by Google and Amazon, while Yahoo was ranked the lowest priority.

But when they were asked which social ID respondents preferred as a consumer, Google was highest ranked, followed by LinkedIn and PayPal among both IT users and business users globally. Business users in Australia ranked Facebook as the highest.

Larry Ponemon, chairman and founder, Ponemon Institute, said the research helped identify two clear views of identity.

"IT continues to take a traditional risk-based, security view of dealing with identities, while the business side takes a more value-based, customer-centric view of identity. In order to gain the most value from any BYOID initiative, these two groups must collaborate and become allies for secure business growth," he said.