Expecting parents visit toys and cosmetics stores most frequently

ComScore Networks analyzed Web browsing and online shopping behavior by expecting parents. Th Toys retail category leads the way as far as the most frequently visited Web sites, followed by fragrances and cosmetics, department store Web sites, home furnishings and pharmacy Web sites.

ComScore Networks analyzed Web browsing and online shopping behavior by expecting parents. Th Toys retail category leads the way as far as the most frequently visited Web sites, followed by fragrances and cosmetics, department store Web sites, home furnishings and pharmacy Web sites. Expecting parents were 51% more likely to report using online coupons, 49% more likely to search for online movie information, and 41% more likely to pay bills online.