Facebook hires new Latin America head

A former SAP executive will head up the company's operations in the region

Facebook has appointed former SAP veteran Diego Dzodan to head up its Latin America operations, three months after previous incumbent Alexandre Hohagen announced his departure.

The Argentine executive has a strong sales track record within Latin America and has held senior roles at software giant SAP for a decade, where he led the company's business in countries such as Brazil, Colombia, Mexico, as well as the entire region until October 2014.

Dzodan joined another German vendor, Software AG, as senior vice president for Latin America, focusing on growing the operation by supporting the digitization of businesses and governments. This was a short-lived engagement, as the executive was only hired in January this year.

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In a statement, Facebook said Dzodan will play a key role in fostering the company's growth in Latin America, where organizations are keen to evolve traditional marketing strategies. The social networking firm has been focusing on growing its advertising solutions for local businesses, particularly across video and mobile platforms.

According to Brazilian newspaper Valor Econômico, Dzodan will be based out of São Paulo rather than Miami, where Facebook has an office that focuses on the region - similarly to its rival Twitter, where there have been a series of recent changes in the senior Latin America team.

Back in March, Facebook Brazil's main executive Alexandre Hohagen announced he would step down from his role to "pursue other dreams." At the time, Hohagen said that having built the team and the business foundations for the company in Brazil would make his departure easier.