In December 2011, comScore released a report that concluded Facebook accounts for 1 in every 7 online minutes. Now, the Internet marketing research company has put those numbers into a social network perspective. Facebook is still completely dominating, of course, but the order of the runners up might surprise you: Tumblr and Pinterest tied for second place, Twitter in third, LinkedIn in fourth, Myspace in fifth, and Google+ in sixth, according to comScore data cited by The Wall Street Journal.
It's important to emphasize that this is only for desktop browsers: Twitter usage is considered particularly high on mobile, for example, while Tumblr and Pinterest are definitely more desktop than mobile social networks. As you can see in the image above, data from January 2012 breaks down as follows: PC users spent an average of 405 minutes on Facebook during the month, compared to 89 minutes on Tumblr, 89 minutes on Pinterest, 21 minutes on Twitter, 17 minutes on LinkedIn, 8 minutes on Myspace, and just three minutes on Google+.
The Myspace usage is hardly surprising, and I've already explained the others, but what about Google+? Last month, Google+ reportedly had 90 million users globally. That's more than a tenth of Facebook's 845 million monthly active users as of this month, so what gives?
I've pointed out the discrepancy between how Facebook and Google+ count users before, but I'll underline it again. Google counts the number of users that have joined Google+. Facebook counts the number of users who use the service anywhere on the Internet at least once within the last 30 days.
In other words, Google still isn't sharing data about active Google+ users because the results are very poor. This latest report from comScore shows just how abysmal it really is.
It's not all bad news though: Google+ will undoubtedly continue to grow, both in terms of inactive and active users. As such, more and more people will eventually spend more and more time on the social network. Google+ just isn't yet a threat to Facebook right now, although power users love it. In fact, I've argued before that Google+ is the best thing that ever happened to Facebook.
- Google to Facebook: "We are delighted to be underestimated"
- Google+ Pages beating Twitter Pages, but Facebook still king
- Former Google exec: Facebook, Twitter are killing search
- Bing to use Facebook, Twitter more in fight against Google
- Facebook, Twitter, Myspace to Google: Don't be evil
- Zuckerberg: Google, Microsoft collect data "behind your back"