Facebook offers gamers $5 of Facebook Credits for $1

Facebook has announced several updates to Facebook Credits, including new payer promotions, updates to the Pay Dialog, and payout reports. Here's what developers need to know.

Facebook has announced several updates to Facebook Credits. There are three major news items you should know about: new payer promotions, updates to the Pay Dialog, and payout reports.

Starting with the first item, Facebook has begun sponsoring promotions to help developers convert game players into paying users. The current offer, which gives you $4 of value for free by purchasing 10 Facebook Credits at the regular price of $1, encourages gamers to make a first-time purchase using their credit card or PayPal account. Furthermore, the deal isn't limited to American Facebook users; if you're outside the U.S. you will see the same offer expressed in your local currency.

There are two versions of this offer currently running on the Facebook Platform, both of which are sponsored by Facebook. Developers will be paid out their full revenue share for purchases made by the user. It's worth noting that the offer is only available to select users who have not previously purchased on Facebook. The deals also can't be accessed via a direct link: you'll have to see them on Facebook yourself while gaming. In this way, Facebook is minimizing the chance users will abuse the deal. The social networking giant promises it will offer more such deals in the future.

The first version of this offer is available to users through TrialPay's Offerwall and DealSpot products (partners include Playfish, Playdom, Kabam, CrowdStar, and iWin). You'll thus have to find games made by those developers. The $4 free value is redeemed by the user in the form of in-app currency (launched last month) if the developer has implemented in-app currency offers in their app, and in Facebook Credits otherwise. The second version of this offer will be displayed to select users onsite through Facebook's promotional units. In this version, the user always redeems the $4 free value in Facebook Credits.

Facebook is trying to encourage developers to implement in-app currency offers by saying they will get maximum value (user conversion and revenue uplift) from such promotions. If you're a third-party Facebook developer, check out the "Using Offers with Credits – In-app Currency Offers" section on Facebook Developers for more information.

With that out of the way, let's look at the second and third items on the list. Facebook is trying to make it easier for developers to invoke the Pay Dialog by introducing a new Pay Dialog property called action, which more simply allows developers to specify the Pay Dialog's purpose. This is not a breaking change: if you are already using the Pay Dialog, everything will continue to work as before, and the Pay Dialog property dev_purchase_params continues to be supported. For details, check out "Pay Dialog – Usage Notes" on Facebook Developers.

Last but not least, Facebook has added a new transaction type for its payments detailed payout reports: the new 'K' transaction type represents a chargeback reversal. Previously, when you saw a chargeback or 'C' transaction type, the amount of the transaction was deducted from your net payout. Now, when a chargeback is reversed, you will see a new 'K' transaction type which designates the chargeback has been reversed and that you should add the amount associated with that order back to your net payout during reconciliation. For details, check out "Reports and Payouts" on Facebook Developers.

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