Last month, Facebook merged the Preferred Developer Consultant (PDC) and the Marketing API (MAP) programs into the newly created Preferred Marketing Developer (PMD) program. In the past few weeks alone, Facebook's list of PMDs has doubled, and the majority have raised venture capital. To date, nearly $1 billion has been invested in PMDs (publicly-disclosed funding), and likely significantly more in private funding.
More specifically, Facebook PMDs have received $915,170,000 in publicly-disclosed funding, with almost half of that amount ($450,000,000) invested in Ads API vendors alone. While the majority of investor dollars is going into Facebook advertising and Page management companies, the Ads API is only being utilized by 17.7 percent of PMDs. Apps are the clear favorite with 77 percent of PMDs building them.
The data comes from AlphaBoost, which also released the following infographic (you'll note some of the numbers are already outdated):
London topped the list as the most popular HQ city for Facebook PMDs. Paris had a great showing as well, taking the number three spot right behind New York. When broken down by country, the U.S. was the overwhelming favorite with 89 companies headquartered there, followed by the U.K. and France.
The PDC program first launched in 2009 as a way to help brands and organizations build Facebook apps and Pages as well as to optimize social plugins. In three years, the program grew from 14 initial companies to about 90, before merging with MAP. Facebook currently has 232 companies based in 35 countries who specialize in Facebook Platform and Ads tools. The full list is here: Preferred Marketing Developer Directory.
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