Facebook puts spotlight on products in new ad scheme

However, Facebook product ads can be published advertising one product or multiple products -- or even an entire product catalog if that is what the advertiser wishes.

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For businesses looking to push a specific product, Facebook has a new product of its own to pitch.

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The social network introduced a new ad scheme on Tuesday that puts the spotlight on individual products -- rather than just brands, stores and general sales at large -- when advertising across desktop and mobile channels.

According to the Facebook for Business blog, specific product ads would enable businesses to both showcase more products, thus widening the net for presenting and connecting the right products with the right customers.

For example, advertisers can curate ads based on visitors to websites versus mobile apps via Facebook Custom Audiences. Brand managers can also turn off ads for specific products when they go out of stock.

However, product ads can be published advertising one product or multiple products -- or even an entire product catalog if that is what the advertiser wishes.

Much like editorial and even personal content shared on the world's largest social network, the primary goal behind the new product ad mechanism is to foster a more relevant experience on the Facebook platform according to the individual end user.

Product Ads are now available through the Facebook Marketing Partners API. The option is scheduled to be subsequently added to the Facebook Power Editor for creating campaigns over the next few weeks.

Image via Facebook