Everyone knows about Facebook, the social network with almost 1 billion users in the whole world. Few people are aware, however, of Facebook, the nightclub in the remote Brazilian Amazon.
That's right: on Thursday, 30-year-old Humbert Camacho opened a club called Facebook. It's pronounced Facey-Bookey in Brazilian Portuguese. Camacho was planning a career in law, but after he graduated from the Universidad Católica Boliviana in Bolivia, he opened his first nightclub, the Discoteca Insomnio, in Cobija, Bolivia. Insomnio is very successful: Camacho claims it attracts more than 1,200 partygoers every weekend. The entrepreneur, who has a Bolivian father and a Brazilian mother, now wants to do it all over again just across the border in Epitaciolândia, Brazil.
"The Facebook concept is about sharing ideas, adventures, friendships, parties and photos with your friends," Camacho told The Guardian. "So what we wanted to do was to build a nightclub with this concept, where people could come and share things with their friends, spend a cool night, sharing pictures, experiences and have fun. We thought about opening a branch here in Brazil. But we were looking for a name that was trendy, that people would talk about. We thought: 'Facebook: everyone talks about Facebook.' It's about having fun, poking and sharing."
Facebook use has exploded in Brazil over the last two years: the country now has the fourth highest number of Facebook users. At the end of 2010, Facebook has 12.38 million visitors from Brazil. At the end of 2011, that number had grown to 36.10 million. The growth allowed it to become the top social network in Brazil, finally passing Orkut last month.
Camacho claims word about his new club is spreading fast on social networks. He plans to create an official Facebook Page for his club, so people can share pictures and talk about the parties. I'm not sure what he'll call it – Facebook already owns the Facebook Page called "Facebook."
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