Facebook posted another update to the News Feed on Thursday in another attempt to ensure the "right content" is surfaced and bumped up to the top for the right people.
Both improvements depend upon a user's friends and liked Pages, favoring and boosting the most recent content with the most engagement.
The latest upgrade boils down to two main tweaks around trending topics and engagement (i.e., Likes and comments).
Facebook engineers Erich Owens and David Vickrey summed up in a blog post that "we are going to begin looking at when people are choosing to like, comment and share."
If people are engaging with the post right after it is posted, and not as much a few hours later, this suggests that the post was most interesting at the time it was posted, but potentially less interesting at a later date. Based on this signal it is more likely to appear higher in News Feed earlier on and lower at a later date.
Aside from the blog post, the changes are being rolled out quietly, and even Facebook's engineering team noted it doesn't expect "posts to see significant changes in distribution as a result of this update."
Last week,to the News Feed in a different way, concerning items that might actually annoy users more.
The Menlo Park, Calif.-based company outlined changes to its social listening program, tracking which ads people choose to hide from their feeds and why.
In turn, the ad hiding algorithm is more heavily weighted in favor of the silent types on the world's largest social network of more than 1.3 billion users and counting.
Image via Facebook