Dublin-based Qtelmedia Group Ltd, which has made Malaysia (Cyberjaya, to be more precise) as its Asian hub, will be offering consumers mobile access to TV for a flat rate of RM20 per month.
According Qtelmedia, there are three reasons why mobile TV has not taken off here:
i) Cost (of accessing video on phones) ii) Price (of 3G phones) iii) Content (or lack thereof)
Qtelmedia is addressing these three issues. Firstly, it's offering a low flat fee (with no hidden charges)
Secondly, its technology does not require 3G phones. It works with GPRS- and EDGE-capable phones too.
Lastly, it is seeking out local content partners to provide localized content.
On paper this sounds good but will people want to watch TV or video on their phones? I have my doubts.