Find Samsung ads annoying? Wait until you watch its new sitcom

Clearly not content with its current crop of questionably humorous advertising, Samsung has decided to launch a musical sitcom in Korea, reports ZDNet Korea's Cho Mu-hyun.

Samsung will release a six-episode sitcom series on social media and YouTube with a story that features a fictional employee of the company as one of the protagonists.

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"The Best Future" Image: Samsung

Called "The Best Future", the series is about a Samsung-employed woman named Mirae — "Future" in Korean — and an aspiring singer named Chaego — literally "Best" — as the male lead, who share a house together and work to achieve their respective dreams.

Korean pop group Girl's Day member Mina plays the female lead, while newcomer Seo Kang-joon will play the male.

It will feature six 60-minutes episodes. Filming is near complete, and it will be released sometime next month, said Samsung. The company said it is a "Musicom", a portmanteau of music and sitcom, in which some character lines will be delivered in music-video format.

This is not the first web sitcom that Korea's largest conglomerate has produced. It released "Endless Energy" late last year, which focused on introducing Samsung's hiring policy and employee philosophy.

Samsung said The Best Future will show a "young" Samsung that those in their 20s and 30s would want to work at. The company's Seoul headquarters and its offices in Suwon were used as the locales for filming.

"We planned The Best Future to create a story that features work, love, and human relationships that those in their 20s and 30s can relate to," said a Samsung spokesman. "We expect our company image will naturally show to be that of a young and energetic one that people dream of working at. If many people relate to, the more people watch and relate to the sitcom."

Source: ZDNet.co.kr