Nothing snarky or underhanded in Microsoft's first Zune HD advertisement, which seems to be positioning itself as an introduction to elicit the "cool" factor more than anything else:
No iPod touch comparisons here. That's probably a good thing.
CXO
First Zune HD advertisement plays up colors, sounds, symmetry
Microsoft's first Zune HD advertisement seeks to introduce the device and elicit the "cool" factor.
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