Five years ago: Yahoo! profitable again

First published 10 April, 1997

Yahoo! is helping to restore the respectability of Internet stocks by reporting its second straight quarterly profit, albeit a small one. The Web search and directory outfit made $210,000 on revenues of $9.5m (up from a year-ago figure of $1.7m) for its January-March first quarter.

Yahoo! said the first quarter is traditionally a slow one for advertising - the source of most Yahoo! revenues - but added that ad sales were up. Yahoo! now has a roster of over 700 advertisers. Traffic was also up: to 30 million page views per day in March, the firm claims.