easyEverything, the Internet cafe chain started up by entrepreneur Stelios Haji-Ioannou, is to offer free late-night surfing, the company announced Friday.
The offer -- organised to celebrate half a million visitors to the cafe -- will last until the end of the year. Late-night users will be able to read email, shop and surf the Net free from midnight to 10am every day until the millennium.
Haji-Ioannou made his fortune with the no-frills airline easyJet. The same philosophy was applied to the idea of the 24-hour Internet shops, with the millionaire confident that people's love of a bargain would see consumers flocking to shop online.
Currently easyEverthing has three stores in London -- at Victoria station, Trafalgar Square and Tottenham Court Road. Two other stores are planned for London and the company intends to expand across the UK and Europe.
See the e-commerce special for more business news.