Fruition Partners ups ante with ServiceNow Master status

The integrator is one of just two partners to earn the elite designation so far.

Fruition Partners took a big chance back in 2009 when it chose to focus exclusively on offerings surrounding ServiceNow, the cloud-delivered services management platform. This month, that bet paid off when the company became one of just two partners to earn a Master Services Partner badge. (The other one is Cloud Sherpas .) 

That means Fruition Partners will get access to certain tools and resources that aren't available to other partners, which could help it accelerate its business growth surrounding ServiceNow engagements. To earn this status, the services company has invested heavily in technical training, certifications (at least 30 staff have to hold a ServiceNow badge) and in ensuring a high level of customer satisfaction (as demonstrated through multiple customer referrals).

In a statement announcing the new status, ServiceNow executive David Schneider, who is senior vice president of worldwide sales and services, sang the integrator's praises:

"Already Fruition Partners has built over 25 service relationship management applications on the ServiceNow platform to address needs outside of the IT domain, including time and expense tracking, onboarding, retail chain automation, and custom kiosks. Fruition Partners has demonstrated a commitment to ServiceNow coupled with strong, innovative product expertise and the ability to get organizations up and running quickly on the platform, even in the most complex organizational environments." 

Since it was founded in 2003, Fruition Partners has completed more than 400 ServiceNow implementations and 900 projects, and to my knowledge it is the only partner that has dedicated itself completely to development or services for this platform. (At least, it's the only one that has not been bought by a larger cloud integration firm.) 

"This is a validation of a lot of bets we've made," said Marc Talluto, CEO and co-founder of the firm, which currently employs slightly more than 200 people.

When I spoke with Talluto last week, he said some of the Chicago-based company's priorities for 2014 include building out its development center in South America (Colombia) and considering additional global expansion efforts. "We may be in three to four geographies by year end," he said.

Application management will be a big focus, served in part by the company's new managed service announced in December 2013. The company will also continue to create more prebuilt service relationship applications that can be deployed to manage call center and human resources case load, service level agreements, projects, events, software assets, office moves and so on.

"We're essentially becoming a product company," Talluto said. "This is going to be a significant growth area."

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