Germany tells Tesla to stop advertising Autopilot for Model S, Model X

German officials tell Elon Musk and Co. that Autopilot, Tesla's semi-autonomous driving feature, is misleading drivers.
Written by Jake Smith, Contributor on
(Image: Tesla)

Government officials in Germany asked Tesla to stop using "Autopilot" in advertising for its Model S and Model X all-electric vehicles, according to Reuters.

German Transport Minister Alexander Dobrindt said a letter was sent to Tesla with the request to stop using Autopilot, Tesla's semi-autonomous driving feature, as it's misleading customers.

"In order to prevent misunderstanding and incorrect customers' expectations, we demand that the misleading term Autopilot is no longer used in advertising the system," a letter to Tesla said, according to a local German report.

The letter continued that Tesla's Autopilot is a driver assistance system, and not an automated system that can drive itself without active participation from the driver at all times.

The warning from German officials comes after media has pegged Tesla's technology a failure after several crashes. Governing bodies across the globe have begun to take a closer look at the feature.

Tesla CEO Elon Musk said in March that Autopilot is "50 percent safer than a human driver," but has maintained that it requires active driver participation at all times.

We have reached out to Tesla for comment.

Tesla Model S front redesign [in pictures]

Editorial standards