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Global ads market reached $600 bln in 2007

The global advertising market grew to just over $600 bln in 2007, according to Kelsey Group. The market will grow at a compound annual growth rate (CAGR) of 2.7% and reach $707 bln in 2012, propelled in large part by considerable growth in the interactive segment.

The global advertising market grew to just over $600 bln in 2007, according to Kelsey Group. The market will grow at a compound annual growth rate (CAGR) of 2.7% and reach $707 bln in 2012, propelled in large part by considerable growth in the interactive segment.