Goldman Sachs finances cloud-based integrated marketing platform

Infusionsoft is getting $54 million in growth capital to accelerate development of its software, which combines sales, marketing and CRM functions.

Last July, I wrote about the work being done by cloud software vendor Infusionsoft to go beyond CRM to offer an integrated sales and marketing platform for small businesses.

This week, the company has scored a $54 million deal with Goldman Sachs for growth financing to accelerate product development, grow its partner and education programs, and expand internationally.

To date, Infusionsoft has received $70 million in funding. Along with Goldman Sachs, Mohr Davidow Ventures and Signal Peak Ventures are major investors in the Chandler, Ariz., company.

"We believe Infusionsoft is the market leader in delivering an all-in-one sales and marketing software solution for true small businesses," said Raheel Zia, managing director for Goldman Sachs. "Infusionsoft is a proven partner in working with small businesses, and Goldman Sachs is pleased to be an investor in this highly innovative and unique company in the software as a service industry."

Infusionsoft now has more than 12,000 small-business customerswho have collectively captured more than 40 million new leads using its cloud software applications. Approximately $1.5 billion in e-commerce transactions have been processed through the company's shopping cart module.