Good Technology: Apple is 'clear winner among enterprise users'

Apple continues to dominate the enterprise mobile market, but Android is showing some green shoots, according to Good's latest report.


Apple's iPhone and iPad continue to be smash hits across the board for both consumers and enterprise users, according to Good Technology's fourth quarter activation report.

Praising Apple as "the clear winner among enterprise users," Good researchers reported that iOS-based devices accounted for approximately 77 percent of total device activations -- up from 71 percent in Q4 2011.

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Can Android, Apple smartphone OS dominance last?

On its own, the iPhone 5 that was released in September was the most popular device activated in Q4, representing 32 percent of all activations for the quarter. It was closely followed by the previous generation smartphones: the iPhone 4 and 4S.

The iPad 4, released in October, needs a little more time to catch up, trailing its two most recent predecessors in overall device rankings.

Thus, Apple had control of the leaderboard with iOS devices all placing in the top five for most activated devices within the enterprise.

The first Android device in the top 10 was the Samsung Galaxy SIII smartphone, which placed sixth at six percent of total activations.

Coming in a distant, distant third for mobile operating systems, Windows device activations represented 0.5 percent.

Based on these figures, while it looks like Google's mobile OS has a long way to catch up (which is a far cry from its dominance in the overall mobile market, both in the U.S. and worldwide), Good researchers highlighted that Android smartphones slightly outpaced iPads in October and finished "only a fraction" behind the iPad at 21 percent of all activations during the quarter.

Citing Samsung Galaxy Tab and Asus Transformer (among others) as some of the most popular Android tablets activated for work, Android jumped from 2.7 percent to 6.8 percent of all tablet activations over the course of 2012.

On the outlook, Good researchers suggested big changes in this space this year as BYOD becomes a more accepted practice in the workplace:

Looking ahead to Q1 of 2013, Good expects that the diversity of devices within the enterprise will continue to grow as the “consumerization of IT” goes on, and as more enterprise IT departments around the globe begin to embrace BYOD. As demonstrated by Good’s most recent State of BYOD report, the number of organizations who have no plans to support BYOD is rapidly shrinking, and even the largest, most security conscious and highly regulated companies are moving toward BYOD.

With this in mind, the number and diversity of devices that corporations enable for use at work will grow as IT organizations look to reduce costs and increase employee productivity by allowing employees to use the mobile devices and applications they prefer in order to work smarter.

For reference, Good's quarterly report aims to track all smartphone and tablet activations amongst the mobile solutions company’s enterprise customers, which includes half of the Fortune 100. The report outlines activations by product, operating system, type of device, and industry.

Good added the caveat that the Q4 report doesn't include holiday sales figures, including this note to emphasize that BYOD purchases in December "most likely would not be activated until workers returned to the office in the New Year." That data will be included in the report for the first quarter of 2013.

Chart via Good Technology