Google Base replaces Froogle Merchant Center

Froogle Merchant Center is no longer -- it has been replaced by Google Base in what seems to be an attempt to merge the two data sources.  This move isn't surprising as "products" exist in Google Base already.

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Froogle Merchant Center is no longer -- it has been replaced by Google Base in what seems to be an attempt to merge the two data sources.  This move isn't surprising as "products" exist in Google Base already.

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In the conference call today, Eric Schmidt mentioned that Google Base is not intended to be a place where people go to find items -- it's main purpose is to gather structured data that can be consumed by other Google services.  The obliteration of Froogle Merchant Center is a good example of how the data in Google Base will be consumed by other Google services.