Google will be launching a new "custom search engine" tomorrow -- something I thought would happen after seeing the domains "IndexBench.com" and others a month ago. The Financial Times reports it will be similar to other excellent services like Rollyo.
"Marissa Mayer, vice-president of search products and user experience, said it was the most significant launch that Google would announce in the final months of this year. By letting companies and individuals build their own specialised search engines, it will also create competition for the many new “vertical” search products that have recently been launched on the web, she added." -- Financial Times.
Not only will this new service be used by the person customizing it, but the creator can also "paste" a search box on any website to share their search engine with others -- and they will enjoy a slice of ad revenue generated through the AdSense network.
There is no word yet on the URL of the new service, but I will keep you posted as I learn more.