Google declares war on $2 trillion health care industry
Adam Bosworth, Google Vice preisdent Engineering, is no longer content with "touch-feely" consumer reach-out campaigns to "learn" what the "health care consumer" wants, he is now doing what Google does best: Telling the world how it will be.
It WILL be Google's "vision for the future of health care."
Those on the winning medical team will go the Googley way, or it's the Google medical information highway.
Google scary now? Personal Health Records, sponsored by Google, next I warned one month ago. That day is nearing.
In Google’s medical push I present Bosworth's health care (pay for the right to perform) IT road show underway over the past six months. Bosworth's most recent stop was the American Medical Association of Informatics, and it was a big one, a $2 trillion one.
YES, in order to organize, ie. controll, all the world's information, Google needs to remake the health care system in a Googley image.
The Google medical call, for "the next decade":
Discovery - Consumers should be able to discover the most relevant health information possible
Action - Consumers should have direct access to personalized services to help them get the best and most convenient possible health support
Community - Consumers should be able to learn from and educate those in similar health circumstances and from their health practitioners
As is the Google fashion, the $150 billion corporation's massive takeover designs on the largest sector of the U.S. economy encompassing the most personally sensitive issues of relevance to individuals, Google is packaging and pushing its $2 trillion medical war as a principled fight, one that Google is taking upon its benevolent shoulders to wage on behalf of the world's consumers.
The Bosworth call to consumer arms (Les Misearables score optional):
Putting Health Into the Patient's Hands The vision for the future of health care starts with the premise that consumers should own their own total personal health and wellness data (PHW) and that only consumers, not insurers, not government, not employers, and not even doctors, but only consumers, should have complete control over how it is used.
Consumers rule in the Googley world of health care? Who needs medical professionsls?
The Bosworth spiel is incredible not only in its condescending dismissiveness of credentialed health care specialists, but for the incredulous Google pitch that a Google branded health care system WILL put consumers in charge.
"Only consumers should have complete control" over how their medical information is used? If Google REALLY believes that, why does it also claim that Google's worldwide server farms are the place for consumer health care safekeeping!
After all, once in the Google cloud, always in the Google cloud, under Google's intractable and unilateral control.
SEE: Google privacy jungle: Where is YOUR data? Don’t ask! and Google user data cloud: Do you trust it?
Bosworth assets: "We believe consumers should have the right to all data that is about their personal health and wellness in electronic form."
Of course Google touts consumers should have the "right" to hand over all their private, personal, confidential medical data to Google for massive digitization and archiving for perpetuitiy within the confines of Google, Inc.
Worried about Google the world's librarian? How about Google the world's doctor!
MORE: Google battles Microsoft for medical domination and Google wants $4 billion drug ad market in 23andMe