Google fumbles iOS Gmail app launch: Is there lasting damage?

On Twitter, Google responded with a simple "we messed up" as an iOS Gmail launch goes bad.

Google launched a new Gmail app for the iPhone, iPad and iPod touch, but fumbled the rollout with a bug that broke notifications and had to pull it.

On Google's Gmail blog, the company trumpeted the launch of the Gmail iOS app. It wasn't too much longer that Google had to back track big time.

Google said:

Update: 11/2/11: Earlier today we launched a new Gmail app for iOS. Unfortunately, it contained a bug which broke notifications and caused users to see an error message when first opening the app. We’ve removed the app while we correct the problem, and we’re working to bring you a new version soon. Everyone who’s already installed the app can continue to use it.

In a nutshell, some Google users have the Gmail iOS app, but most don't.

On Twitter, Google responded with a simple "we messed up."

The larger question here is whether this botched rollout causes any lasting damage. Google hasn't had many high-profile flubs like this---until now.

The iOS app will look like this once the bug is fixed.