Google Maps losing market share in China

Google sees its mobile map app market share fall sharply from 17.5 percent to 9 percent in the third quarter, mainly due to competition from local providers and Apple's launch of its Maps app.

Google Maps continues to lose market share in China's mobile map app market amid local competition and the launch of Apple Maps.

China Mobile Map App Market Share
Mobile Map App  
Q3 2012 (%) 
Q2 2012 (%)
Autonavi 25.9 25.7
Baidu Maps 19.1 17.3
Mapbar 9.5 8.5
Tiger Maps 9.4 9.0
Sogou Maps 9.2 0
Google Maps 9.0 17.5
Navidog 8.8 8.3
Nokia's OVI Maps 5.1 7.3
Soso Maps 2.9 2.5
Others 1.2 3.9
Source: Analysys International

According to a report by Analysys International Monday, Google Maps had fallen to sixth place with 9 percent market share, down from second position and 17.5 percent in the second quarter. Climbing above it are Chinese rivals Baidu Maps, Mapbar, Tiger Maps and Sogou Maps, it noted.

Autonavi continued to head the list with 25.9 percent of the market, up 0.2 percent from the previous quarter.

The data from the research firm covers all smartphone platforms but does not include feature phone operating systems such as Symbian S40, the report stated.

Besides the increased competition from local alternatives, Google also had to contend with Apple and its Maps app launched in September . This was a "double whammy" for the search giant, it added.

The other foreign competitor, Nokia's Ovi Maps, saw its market share fall from 7.3 percent to 5.1 percent in one quarter.

Analysys International did note the Chinese mobile map app market is facing "unprecedented" fierce competition, and even local providers Baidu and Sogou would face "considerable challenges" in the future.


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