Google's business software unit is turning to accounting and consulting giant PricewaterhouseCoopers to help sell its cloud, mobile and security service apps.
Given the fact that PwC is in the business of influencing the decisions of other organizations, the relationship is a pretty significant one for Google, as it will help the Internet giant push its Google for Work apps into the lucrative enterprise market.
PwC has also begun using Google for Work products within its own operations, transitioning 40,000 people in the United States and 5,000 people in Australia to Google Apps, which include Gmail, Hangouts, Sheets, Docs, Admin and Vault. That deployment alone sets PwC up to become on of Google's largest global customers.
Amit Singh, the president of Google for Work, praised PwC for leading by example and "accelerating its own journey to the cloud in a manner that will lead to enhanced collaboration, greater speed and ultimately, the transformation of their business for the digital era."
Along with reselling and installing the Google Apps for Work product suite, the partnership will also focus on high-level strategy work and research, which the companies say will help businesses adapt to disruptive market forces and become more innovative.
"Ultimately, our collaboration is about helping clients to embrace their journey to the cloud, and transform their organizations to thrive and maintain relevance in a rapidly changing world," Tom Archer, PwC's Google strategic alliance leader, said in a statement.
Just last month, Google rebranded its enterprise software unit to Google for Work in an effort to expand its corporate user base, and then followed up with a bevy of app improvements designed to improve customer support, signaling that the company is serious about its enterprise push.