Google reportedly nabs mobile news reader startup Wavii

UPDATED: A new (and surprising) battle could be sprouting up in Silicon Valley -- all over mobile news reader apps.


Perhaps sensing a void now that Google Reader is gone , the Internet giant could be moving forward with a new strategy for mobile news apps.

Following up rumors swirling around recently, TechCrunch is reporting that Google has acquired Wavii, a startup that produces a mobile app featuring a "personalized news feed."

According to Wavii's site, the news feed can include status updates about "any topic," whether it be technology, entertainment, politics -- or even a "startup acquisition."

Neither Google nor Wavii have revealed anything publicly, but TC estimated the deal is worth approximately $30 million.

Regardless, it only adds to what could be a growing battle-of-sorts in Silicon Valley right now over what is becoming a highly-contested space: mobile news reader apps.

For further evidence, just look at Yahoo's recent purchase of Summly as well as LinkedIn's bid for Pulse .

Both multi-million dollar deals reflect mobile-first strategies for all things news, whether it be from social media channels or traditional news outlets.

Thus, with Google Reader gone and Currents lacking some attention lately (at least on a public level), it is curious as to where Wavii will fit in at the Mountain View, Calif.-based corporation.

The Wavii app is free and available for iOS devices only.

We pinged Google PR for comment, and we'll update this story when we hear back.

UPDATED: A Google representative responded but said that the company does not "comment on rumor or speculation."

Screenshot via Wavii (iTunes App Store)