Google has updated the way in which its Social Search results are delivered, the company said on Thursday.
Google launched the service privately in October 2009 before taking it into beta in January last year. Updates to Social Search include mixing social results throughout the results page instead of placing them all at the bottom, adding user account control options and displaying content that your friends have shared more prominently, the company said in a blog post.
Google has also added the ability to privately connect third-party accounts, such as Twitter, to users' Google accounts and users only receive personalised search results that include content from people they know when signed into their Google account.
One website that you cannot connect is Facebook, which signed a deal to provide Microsoft's Bing search engine with social result integration last October.
Google said that the service will begin to roll out gradually over the next week, but initially only in English and only on Google.com.