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Google vows to clean up search results

Google aims to tackle criticism of its search engine by cleaning up the results it offers to users and take on so-called "content farms."

Google aims to tackle criticism of its search engine by cleaning up the results it offers to users and take on so-called "content farms."

The company plans to announce that it has heard the complaints over the past few months regarding the quality of Google Search, without doubt the most important component of Google's public image. Google's Matt Cutts, principal engineer and lead voice on search-quality issues, told CNET News that the company will employ crowd-sourced feedback and other metrics in the hope of penalizing content scrapers and obviously low-content sites within its index.

"Today, English-language spam in Google's results is less than half what it was five years ago, and spam in most other languages is even lower than in English," Cutts wrote in a blog post on Friday. "However, we have seen a slight uptick of spam in recent months, and while we've already made progress, we have new efforts underway to continue to improve our search quality."

For more on this story, read Google ready for action against content farms on CNET News.