Google's efforts to pacify French media companies over the so-called 'link tax' issue don't appear to have calmed European publishers.
Google earlier this monthmake more money from their online offerings, heading off to bring in a law obliging Google to recompense media companies whose content it linked to through Google News. It also came to a similar .
However, according to the European Publishers' Council (EPC) — a trade body that represents publishers in 14 European countries — work still remains to ensure media companies are fairly paid by aggregators.
"The type of deal arranged between Google and a group of French publishers does not address the continuing problem of unauthorised reuse and monetisation of content, and so does not provide the online press with the financial certainty or mechanisms for legal redress which it needs to build sustainable business models and ensure its continued investment in high-quality content," the EPC's executive director Angela Mills Wade said.
The organisation also confirmed its backing for publishers in other countries that are looking to see some form of 'link tax' brought in.
"The EPC is supporting its members in Germany and elsewhere who are holding fast and demanding laws in their countries that would allow publishers to charge aggregators and search engines for reproducing publishers' content., currently in draft form, would apply to any aggregator, not just Google, and would provide a legal basis to prohibit unauthorised use of publishers' content," Mills Wade said.