Would-be buyers of Google's latest Nexus phone are likely to be disappointed, after Nexus 6 supplies ran out almost immediately after the device launched on the Google Play Store.
It's a replay of the situation when Google released the Nexus 4 and, to a lesser extent, when the Nexus 5 went on sale. It looks running out of inventory is happening again for the Nexus 6 with the US Google Play Store currently indicating that all versions of the Motorola-made Nexus 6 are unavailable.
At the launch of the Nexus 5, shipping times for the cheaper 16GB device quickly slipped to three to four weeks after launch, while times for the 32GB model dragged out to two to three. Android Police reported that Nexus pre-orders (the device is scheduled to ship on November 3) dried up "almost instantly", leaving would-be buyers with little opportunity yesterday afternoon to purchase the device from Google's online store.
Google has priced its new phablet-class Nexus 6 at a more upmarket rate compared to previous models, with the new generation starting at $649 for the 32GB model and $699 for the 64GB model — prices that come close to the iPhone 6 Plus' unlocked price of $749 and the Galaxy Note 4's $700 off-contract price.
By contrast, the Nexus 5 retailed for $349 for the 16GB model and $399 for the 32GB edition, both off-contract. This time however Google will be working with more closely with carriers to sell the devices on a two-year contract from $199.
The new pricing strategy coupled with higher-end specifications is being seen as Google shifting away from targeting enthusiasts to the mainstream market as it looks for more from its Nexus phones than to merely show off the best of pure Android.
As ZDNet's sister site CNET reported today, Hiroshi Lockheimer, vice president of engineering for Android at Google, believes that more traditional pricing will help spur sales. The company doesn't reveal sales figures for its Nexus line.
The Nexus 6 has a 13-megapixel rear-facing camera and a 2-megapixel front-facing camera. It's also borrowed a key feature from the Moto X that adds 6 hours of battery life after a 15 minute charge.
Meanwhile, one model of the Google's new Nexus 9 tablet — scheduled to start shipping on November 3 — are out of stock in at least one European Google Play store.
In the UK, the 16GB model wi-fi model will be dispatched on the scheduled date, but the black 32GB wifi model is out of stock. The LTE edition is labelled as "coming soon".