GoPro to start manufacturing in Brazil

Local production of the action cameras could lower prices by up to 30 percent.

Wearable video camera maker GoPro will start manufacturing its products in Brazil to lower prices and widen its local footprint.

According to newspaper O Estado de São Paulo, the company has already chosen a local manufacturing partner, but cites market sources as saying that GoPro's shareholder Foxconn could well do the job at its production plant in the São Paulo city of Jundiaí .

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Brazilian retailers have started selling GoPro products recently, including the Hero 3+ Black Edition, which currently retails for R$2.400 ($946). Goldman was quoted by Estado as saying that prices of GoPro products could see a reduction of approximately 30 percent with local manufacturing.

Exact timescales for commencement of manufacturing in Brazil are still unknown. The local representative of the company, Latin America sales director Drew Goldman, did not respond to ZDNet's requests for comment.

GoPro is estimated to maintain a 47.5 percent market share in action cameras worldwide. iON has about 10 percent and Sony has approximately 6.5 percent, according to analyst IDC.

Sony has been selling its Action Cam AS15 camera in Brazil since 2013 for about R$ 1.000 ($394), meaning GoPro will need to work on its pricing if it wants to make its products more attractive to audiences other than the moneyed set.