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Gowalla: Reaching out to mobile users through promos

At the Where 2.0 conference in Silicon Valley, Gowalla CEO Josh Williams talks about the company's latest promotions to bring in more users to its service.
Written by Sam Diaz, Inactive

At the Where 2.0 conference in Silicon Valley, Gowalla CEO Josh Williams talks about the company's latest promotions to bring in more users to its service. He says the company is teaming up with Chipolte and the New Jersey Nets to attract mobile users to their brands with virtual goods.

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