ZDNET Multiplexer
mul-ti-plexer-er. noun. A device, in electronics, that synthesizes disparate data signals into a single, uniform output. ZDNET Multiplexer merges various perspectives, media types, and data sources and synthesizes them into one clear message, via a sponsored blog.
ZDNET Multiplexer allows marketers to connect directly with the ZDNET community by enabling them to blog on the ZDNET publishing platform. Content on ZDNET Multiplexer blogs is produced in association with the sponsor and is not part of ZDNET's editorial content.
Growth and Success in 2022 and Beyond
If you've been reading our blog so far, you know that we've done our best to bring as much advice and guidance to you and your small business as possible.
When we launched this Small In Name Only Multiplexer blog in May, we promised to address the some of the questions shown below. Click the links to check how we did:
- Am I ready for a server?
- How can I ensure our data is backed up?
- How do I keep remote workers – and remote data – secure?
- How can hybrid cloud fit into my strategy?
- How can we increase security and reliability?
As you can see from the links, and from the nearly 80 installments in our canon, we've answered these questions and more. The plain-English explanations from experts David Gewirtz and Wayne Rash, and top-notch reporting from tech writers Jennifer Bosavage, Lilia Guan, and Esther Shein, are invaluable resources.
Lilia, who is based in Sydney, brought a global perspective to her blogs, while Esther tapped into her vast network of industry analysts and small-business owners to bring timely insights to our readers.
These stories also track neatly with research from SMB Group, which noted key trends for small business technology in 2022, including:
- Equipping and managing remote workers
- Competing with larger firms for limited IT talent
- Evolving toward digital transformation
Our content has also reflected current events, ensuring that you've been up to date on the ransomware crisis, the chip shortage, and the release of Windows 11, to name a few timely topics that continue to be completely relevant today.
None of this would be possible without our sponsor, Dell Technologies, and their comprehensive solution set for small businesses. Dell gave us the opportunity to put reader value first, just as it puts customer value first when partnering with small organizations.
As we 'sunset' this blog – for now – and I take my leave of ZDNet, I'd like to thank our intrepid Senior Program Manager Kimberly Bicknell for all of her hard work wrangling the writers, loading and formatting these blogs in our CMS, and publishing them for your delectation.
I'd also like to salute you, our readers, for operating your businesses through a global pandemic, a supply chain crisis, a war, and as-yet-unforeseen challenges. Your entrepreneurial spirit – and your savvy adoption of modern tech solutions – will help us all emerge stronger on the other side.