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Has Apple's iOS 'Jumped the Shark' with the Map Flap?

Apple Maps debuted in Apple's new mobile iOS 6 and became a crack in the company's invincibility. But how much?
Jason Perlow

Jason Perlow

Just a dose of reality

or

Losing its luster

Steven J. Vaughan-Nichols

Steven J. Vaughan-Nichols

Best Argument: Just a dose of reality

25%
75%

Audience Favored: Losing its luster (75%)

The moderator has delivered a final verdict.

Opening Statements

Just a dose of reality

Jason Perlow September 19, 2012. A day that will live in infamy. It was the day that everyone who owned an Apple iOS device and who wanted to upgrade to the latest version of the mobile operating system hit the "Upgrade" button, and found out after their next reboot that their devices were de-Googlefied.
The Google Maps software that provided integrated geolocation services and has so prominently been featured in Apple commercials since 2007 for showing "There's an App for that" in multitudes of 3rd-party apps that make extensive use of the cartographic data in Google's Maps was replaced with Apple's own Maps product.
This wouldn't have been an issue if Apple's own mapping and geolocation services were anywhere near as extensive or as accurate as Google's. But they aren't. The new Maps software has been lambasted by the media as well as the company's die-hard fans and it has been a public relations disaster for the company.
Apple's CEO, Tim Cook, has issued a public apology, and has stated that the company "fell short on its commitment... to make world-class products that deliver the best experience possible" to its customers.
Look, Apple blew it with iOS 6 Maps, but the computer and technology industry isn't television fantasy.
Is iOS 6 Maps a Cupertino speedbump? Yes. Has it given Apple a dose of reality orientation and given it a badly-needed dose of humility when arrogance has been its operating principle? Definitely.
Is the company going to stop selling iDevices like hotcakes and provide a wide opening for its competitors to knock it down to irrelevance?
Hell no.

Losing its luster

Steven J. Vaughan-Nichols Once upon a time, OK, it was 1977, the U.S. TV show Happy Days was incredibly popular. Think of it as the iPhone of TV comedy of its day. Then, Fonzie, the most popular character on the show, jumped over a captive shark on water skis while wearing his trademark leather jacket. That was, popular myth has it, the beginning of the end of the show.
That’s not really true. The episode was quite popular and the show kept on for six more years. But, most people would agree that the show started its long, slow decline with this episode.
So what does that have to do with Apple’s iOS Maps fiasco? Everything.
Apple’s made big miscues before. Antennagate anyone? Besides the Apple Map mess, iOS 6 also seems to have brought a host of Wi-Fi problems. But, I can’t recall anytime since Jobs returned to Apple in 1997 when Apple made such a single major blunder.
Has this made any difference in iPhone sales? Nope. Not a bit. But, for the first time since Apple’s captured the public’s imagination with its iPods, iPhones, and iPads, Apple has made a major misstep.
Apple may still make billions for the next few years, but the illusion that Apple can do no wrong with their mobile products has been shattered. Years from now, we may well look back at Maps as Apple’s shark-jumping moment.

The Rebuttal

  • Great Debate Moderator

    Mic check

    Are you ready?

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    Posted by Larry Dignan

    Let's do this

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    Jason Perlow

    I am for Just a dose of reality

    Ready here

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    The golden touch

    Let's get right to it. Is Apple's iOS as innovative as it used to be?

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    Posted by Larry Dignan

    Not a single vendor can match what Apple is doing

    When we talk about Apple’s mobile operating system, we really have to think about it in the context of entire products, and that is because the company enjoys a level of vertical integration with hardware that is essentially unparalleled in the entire industry.
    For Apple, iOS is the software that drives their mobile hardware and to which they have an exclusive and is tuned specifically to run on their custom-designed microelectronics. Nobody else can do any kind of value-add on top of it. That’s just the way it is.
    So to compare it to something like Android which is designed to run on a much, much more diverse pool of hardware, which is then in turn further modified to meet OEM and carrier requirements which try in almost a futile attempt to differentiate from each other to make one smartphone or tablet stand out from the rest of the pack is a bit unfair.
    There is no question that from a holistic device plus software standpoint that Apple is driving all of the innovation in the mobile industry with their products. The iPad 3 and the iPhone 5 have the displays and the SoC’s and the industrial design to beat and by far have the most compelling and innovative apps being developed for them.
    Right now, not a single vendor can match what Apple is doing with mobile devices as a whole, no matter how you read into the rhetoric from the respective platform evangelists.

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    Jason Perlow

    I am for Just a dose of reality

    Innovative? Excuse me?

    This for the company that's patented the grid icon layout, with icon dock on the bottom of the display? IOS is a great implementation of the old Windows Icon, Menu, Pointer (WIMP) interface. Like so much of what Apple has done, it's not innovative in and of itself, it's just a superb adaptation of earlier technologies.
    Apple gets credit for ripping off, ah innovating Xerox PARC's WIMP idea. In 2012, Apple would have been crushed like a bug for stealing Xerox's patents, but it was a more innocent time then. Small companies, like Apple in those days, could take underutilized ideas and run with them. Today, Apple does it best to make sure that neither Samsung nor any start-up will ever have a chance to innovate again because it will sue them to the ground with their over-broad patents.

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    Missing something

    Are the map issues part of a broader problem for Apple's iOS software development? After all, Siri is cute, but hasn't been terribly useful. Apple Passbook looks interesting, but doesn't seem quite finished. And iOS 6 Maps are lacking.

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    Posted by Larry Dignan

    What we’ve learned from the Map Flap:

    There are things that Apple does extremely well and there are things that they don’t. Clearly, the company has a deficiency when it comes to geolocation and geospatial services, and it was absolutely a major tactical error for the company to extricate itself from its Map data relationship with Google a year early.
    However, Apple does have one thing which gives it a huge advantage, and that it has over 100 billion dollars in cash assets. That pretty much gives them the power to buy any properties it needs or sign multi-year partnerships with Google’s competitors (Think Yahoo! and Microsoft Bing!) to boost its geolocation services and search portfolio or fill any other services gaps by hiring people with the subject matter expertise that it needs to build their own.
    Ramping up software development to fill these gaps takes a lot of effort and money, but when you have the financial resources to fund several Manhattan Projects at once, you can make these problems go away relatively quickly, although I think it may take two or three years for Apple to reach parity with Google on the geolocation services front.

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    Jason Perlow

    I am for Just a dose of reality

    IOS 6 is half-baked.

    Yes, there are all these nice, new features. Siri and Passbook will eventually become useful. But, in the meantime, iOS 6 Maps was a disaster, there have been at least four significant Wi-Fi problems, and my readers tell me they're having real problems with Facetime.
    Apple needs to put iOS 6 back into the oven until it's fully cooked. If ever there was a mobile operating system in need to a service patch, iOS 6 is it.

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    iOS 6 - plus or minus?

    How does iOS 6 stack up in your judgement to Windows Phone?

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    Posted by Larry Dignan

    Apple and Microsoft are trying to accomplish very similar things

    I’ve only had a minimal amount of exposure to Windows Phone devices. The user interface is unique, and it looks nothing like what either Apple or Google is doing with their respective platforms and I like it.
    But from an ideological perspective, Apple and Microsoft are trying to accomplish very similar things. Very little or no OEM or Carrier customizations can occur, so that all Windows Phone customers, regardless of what device they use and what carrier they run on, will have a very similar experience. Where Windows Phone differentiates is strictly at the hardware level.
    Microsoft has ensured from the ground up in its relationships with OEMs that the kind of fragmentation that exists in Android cannot occur with Windows Phone, and that device upgrades will occur more or less simultaneously in the future, which is also similar to the way Apple does iOS upgrades.
    Like Apple, Microsoft has also provided a strong SDK with a completely integrated development environment with the rich WinRT API set that is shared with its Windows 8 operating system. This is not unlike how iOS and Mac OS have the same IDE and software development platform, although there are some differences in how APIs are actually implemented between Mac OS and iOS. Microsoft is leveraging developer expertise is the same exact way that Apple is doing.
    The only difference is that Microsoft is re-booting its entire software development environment with WinRT from the ground up and there will be developer transition and application porting issues, whereas Apple’s developer base is highly entrenched and has years of experience building stuff cross-platform for both iOS and the Mac.

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    Jason Perlow

    I am for Just a dose of reality

    Alas, poor Microsoft, they are way, way too late to the mobile platform party.

    I think iOS 6, flaws and all, is still enough better that Windows Phone 8 will be crushed like a bug.
    This really isn't about the virtues or vices of the operating system or the interface. No, the real problems for Microsoft—and anyone else who tries to get into the tablet and smartphone game—are that the developers, hardware vendors, and users already know, work with, and love Android and/or IOS. I'll be amazed if Windows ever see double-digit market share in any of the mobile markets.

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    iOS 6 vs. Jelly Bean

    How does iOS 6 stack up to Android?

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    Posted by Larry Dignan

    Android has the benefit of being Open Source...

    ...and there is much more variety to choose from in target hardware, so from the perspective of doing Vertical Market sort of applications, the mobile OS has a clear advantage.
    However, I’ve seen some pretty impressive examples of vertical market apps built for iOS as well, such as in the restaurant industry and for kiosk-type apps, so I’m not so sure anymore that Android is always a better solution if you are going vertical.
    Generally speaking I find current implementations of Android -- Ice Cream Sandwich and Jelly Bean to be buggier and less responsive than iOS. Part of this has to do with the fact that every vendor implementation of Android on every single new handset or tablet is subject to having to go through an arduous hardware/firmware/software device driver integration process with Android’s Linux kernel.
    This is the exact same reason why it takes an eternity for some OEMs to update their products to new versions of Android.
    Some of this integration support comes from Google, but a lot of it has to come from component suppliers, as well as commercial Android device platform build kits targeted directly at OEMs (like Wind River) and then the OEM/Carrier has to tie it all together.
    There’s much more in the recipe of each product that can go wrong, versus Apple which owns every step of the process and essentially can bake their own DNA from a semiconductor and OS integration standpoint.
    Android’s main API and software development environment happens in a VM that works very much like Java, which is always going to be more resource intensive and less responsive than applications built in native C++ or Objective-C code that runs in iOS, no matter how many hooks the VM has into the hardware and how many optimizations are applied.
    The system architecture of iOS is also designed so that the UI itself has thread priority, which is why iOS has such a smooth feel to it. Google has made some strides in UI responsiveness with Jelly Bean and their “Project Butter”, but it really cannot be compared to the performance characteristics of iOS.
    While Android has an NDK for writing apps or components in C and C++ which are CPU-intensive, most apps which use it are games.

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    Jason Perlow

    I am for Just a dose of reality

    A step backwards

    I think Android, with Ice Cream Sandwich 4.x, finally caught up with the iOS family. And, with JellyBean, 4.1, it's finally better than iOS 5. IOS 6? Please, it's been a step backwards.
    That said, just like with Windows 8, the operating system itself is only part of the equation. Apple is a monoculture. So long as Apple hasn't abandoned the hardware—which it's done with iOS 6 and the original iPad—everything runs the latest operating system.
    With Android, there are dozens of different platforms and slightly tweaked to significantly modified—Amazon Kindle Fire—versions of Amazon. So it is that while, for better and usually for worse, iOS 6 is now running on 60% of iDevices, the latest Android is only running on just over 4% of devices. That, in turn, means you get a much wider range of user experiences on Android devices and developers have more to work to do to support all these platforms. The bottom line is that this gives Apple a long term advantage.

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    Going in which direction?

    Do you believe that the mobile operating systems are diverging and offering specialties to appeal to users?

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    Posted by Larry Dignan

    No

    I think Apple’s competitors would love to make the case that their products are different and are addressing the unique needs of users. I’m sorry, but that’s a load of crap. No matter how different you make the user interface look, or how information is presented on a device, consumers as well as business users expect a certain basic level of functionality from their devices. They expect popular applications and services to run on them, they expect to be able to browse the web and do email and interact with their social networks. They expect to be able to take photos and videos with their phones. Platform X versus platform Y versus platform Z may be stronger or weaker in one of these aspects in relation to another, but at the end of the day, all of these platforms have to be competitive in what they can do in relation to what everyone else is doing or they will lose relevance and have to play catch-up. Exhibit A, Research in Motion.

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    Jason Perlow

    I am for Just a dose of reality

    Not really.

    I see the reverse happening. Remember when iPod Touch was an important platform? It's still nice and it's still there, but most people now want a phone with their music, so the iPhone is far more popular. It's the same with all mobile devices. Pure e-readers are dying. The newest Android-powered Kindle Fire and Barnes & Noble Nook Tablets are primarily tablets, that also happen to be e-readers. And, who needs a dedicated GPS when the built-in GPS in my Droid 4 with Google Maps can do everything a stand-alone GPS can do?
    No, the mobile operating systems, and the devices they power, are becoming generalists, not specialists.

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    Strengths

    What are the iOS strengths?

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    Posted by Larry Dignan

    Tight vertical hardware integration...

    ...efficient use of system resources, excellent performance, the most well-maintained application storefront with the widest selection of high-quality applications, and the most intuitive interface of all the mobile operating systems.

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    Jason Perlow

    I am for Just a dose of reality

    It's one platform...

    ...one app. store, one developer platform and one universal user experience. When you buy or developer any iDevice you know exactly what you're going to get. Well, you did until iOS anyway.

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    Weaknesses

    And the weaknesses?

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    Posted by Larry Dignan

    Weaknesses?

    I used to think that the lack of hardware choice, the “Walled Garden” ecosystem and Apple’s rigorous, Soviet-style application submissions and approval process was a weakness. After the last three years as a devoted Android smartphone user, I’m not so sure anymore.

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    Jason Perlow

    I am for Just a dose of reality

    It's one platform...

    ... one app. store, one developer platform and one universal user experience. It's a totally locked-in system. For users, it's like an ice-cream store where you can have any flavor you want... so long as it's vanilla. For developers and retailers, you either take what Apple gives you or your application or product will never show up on an Apple device.

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    Boring

    At what point do mobile users become bored with iOS?

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    Posted by Larry Dignan

    Apple’s customers are used to the way this software works

    ...and there is a certain elegance and simplicity that none of the other vendors in the space are able to duplicate. Some of this is due to the fact that Apple holds key patents to fundamental aspects of how mobile operating systems are used and behave, as we have seen with the most recent patent infringement lawsuit against Samsung.
    It is certainly true that the basic iOS user interface itself has not changed fundamentally since the launch of the product. There have been incremental changes introduced with each successive release that have added new features as the company has warranted it. I have no doubt that the company will devote whatever resources are necessary to keep iOS at the top of its game.

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    Jason Perlow

    I am for Just a dose of reality

    I don't think "bored" is the question.

    So long as iOS does the job they expect it to do, why should users get bored with it? That's a lesson Microsoft should have kept in mind before they decided to bring Metro to the desktop. Change purely for the sake of change is pointless. Apple got sloppy in iOS 6, but there's nothing wrong with iOS per se that needs major transformations.

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    A lasting impression

    How long can a mobile operating system last before an overhaul is needed?

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    Posted by Larry Dignan

    We don’t know the lifespan of a modern smartphone OS

    I think that iOS has held up so well only because its fundamental core components were so well-designed in the first place, with mature technologies that were borrowed from Mac OS X. For that reason, the developer tools and executable environment has been that much more robust than what Android or until very recently, what Microsoft has been able to offer with Windows Phone or RIM has with BlackBerry OS 10.
    We don’t really know what the lifespan of a modern smartphone OS is. The only other example we have to go from is RIM and the old-school BlackBerry OS, which realistically had a 10-year lifespan.
    If we look at old-school Palm OS, which I would barely qualify as a modern smartphone OS, they also peaked at about 10 years. But neither of these companies had the resources of Apple and they weren’t developing very fundamental, industry-disrupting technologies.

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    Jason Perlow

    I am for Just a dose of reality

    Customer expectations

    We're still seeing a race between hardware issues: power, battery life, processor speed, display size and quality and software. Another issue is, of course, just how often can you expect customers to buy something new. Put it all together and I see a need for a major update for Android and iOS about once a year.
    The hardware could support faster changes, but I don't think users, especially those with smartphone contracts, can stand a faster pace.

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    Erasing Google

    Can Apple safely remove Google integration throughout iOS going forward without annoying customers?

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    Posted by Larry Dignan

    What the company faces...

    ...is the very real possibility of having to let Google Maps back in as a dedicated app and to provide unrestricted access to Google’s Map APIs. And by the same token, Google would be utterly stupid to reserve the Maps software and services strictly to Android and not take advantage of the huge iOS customer base for their various services offerings, as the company’s CEO, Eric Schmidt recently intimated.

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    Jason Perlow

    I am for Just a dose of reality

    No. No. No.

    People like to talk about how we're moving to a post-PC era. And, we are. But, it's not just that we're now using smartphones and tablets in places of PCs. We're also using cloud-based services. Apple's proven to be a master at the former, but they've been lousy at the latter. ICloud sounds wonderful, but the reality has been second-rate.
    Google, on the other hand, has become the master of personal and business cloud services: Gmail, Google Docs, GDrive, the list goes on and on. Apple may not like it, but they need Google's expertise. The Apple Maps mess is proof positive of that.

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    The big fix

    Does iOS need an overhaul?

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    Posted by Larry Dignan

    No

    If we look at how Mac OS X and iOS are evolving, they appear to be on a very close, parallel track with major intersections of functionality that seem to be ported over to the other on an annual basis.
    So in a sense iOS and Mac OS X are constantly overhauling each other and swapping DNA so that the end-user gets a very seamless experience across their mobile and desktop computing platforms. I’ve also pointed out in the past that Mac OS X and iOS appear to be on a path of platform convergence. Based on what we have seen in iOS 6 and in the last two Mac OS X releases, all evidence seems to point towards Apple moving towards a unified platform.
    As I said before, this is exactly what Microsoft is trying to emulate with Windows 8/RT/Phone.
    Does Apple need to continue to be competitive with what the other mobile OSes are offering? Yes. Do I think the basic UI paradigm of iOS needs to be overhauled? No.

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    Jason Perlow

    I am for Just a dose of reality

    Yes

    It needs a major fix up. We need iOS 6.1 and we needed it yesterday.

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    Upgrading iOS

    What would you do with iOS? Does reverse compatibility matter at all?

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    Posted by Larry Dignan

    Apple doing a far better job

    As I said earlier, I would make strategic acquisitions using Apple’s $100B war chest to fill the gaps with assets, personnel and partnerships that are needed to be secured in order to maintain platform dominance. And I would continue the plan of swapping essential software DNA back and forth between Mac and iOS.
    In terms of compatibility, I think what Apple is doing by trying to keep devices in circulation that are in an N minus two generations/years at current iOS version freshness is a good policy to stay with, and that anyone using hardware that is N minus 3 and still receiving an update should consider themselves lucky. That being said I think the iPad 1 users got a raw deal in the latest iOS push, but I think Apple has learned a bit more about giving tablets more memory to make them more upgrade friendly since the first iPad.
    Evaluated in its entirety, Apple is doing a far better job at keeping its devices updated than the Android Army is.

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    Jason Perlow

    I am for Just a dose of reality

    I'd fix it.

    I'd set my team down and say, "We've made our reputation by making great devices that just work. We're endangering that core brand. We can't afford to make the kind of major blunders and fit and polish problems that we've seen in the first release of iOS 6."
    Apple certainly doesn't think so. They make their big money by getting people to buy the latest and greatest device. As far as they're concerned, the early iPod Touch players, the iPhone 3G and the original iPhone, and the first iPad are junk. They're not supported by the newest iOS and they never will be.
    I think that shows a contempt for their customers that will eventually come back and bite them. I like the new and shiny as much as anyone, but think about it for a minute: The first iPad is only two and a half years old! As far as Apple is concerned, it's now obsolete.

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    The best of iOS...and the worst

    As far as iOS' interface goes, what would you change? What would you keep?

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    Posted by Larry Dignan

    See my answer to the overhauling question above.

    I don’t think the UI requires radical alteration.

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    Jason Perlow

    I am for Just a dose of reality

    The interface is still fine

    Siri, and voice-recognition (VR) in general, still needs more work. I see VR as being the next big challenge where I expect both Apple and Google to make major improvements. That said, I'm not sure VR in these devices is going to be a big selling point. Google Glass, and the rise of wearable computing, will make VR much more important, but that won't be an issue for end-users until 2014.

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    We're heading toward the finish line

    Can iOS keep its current annual development cycle going?

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    Posted by Larry Dignan

    There is no indication to me that they cannot continue to do exactly what they are doing.

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    Jason Perlow

    I am for Just a dose of reality

    No. They've failed.

    You can sugar coat it anyway you want. But, for the first time since Apple jumped into the mobile space and owned it, they've release a core "upgrade" to a major feature that was a complete and total flop. Apple needs to fix this version's problems and then take their time to make sure this doesn't happen again. Sure, people still love their Apple devices... today. If Apple keeps making software blunders like this, their customers will start turning away.

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    What's next?

    Looking out three years, what will iOS evolve to become? Will it look like it does today?

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    Posted by Larry Dignan

    Asking for trouble

    Kremlinology as it applies to Apple on a 3-year plan is just asking for trouble. But I will take a shot. iOS will continue to take advantage of what hardware advances Apple makes, and we’re going to see that in the form of even more advanced displays (possibly even an implementation of 3D applications that doesn’t suck) and ever-more powerful custom-designed semiconductors. We will see more and more pieces of Mac in iOS, and vice-versa. We may even see the first ARM-based MacBook. We will see more and more advances in human/device interface (such as an ever-smarter Siri) and more sophisticated gesture-recognition technology.

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    Jason Perlow

    I am for Just a dose of reality

    The iOS of 2015 will look and feel pretty much like it does today.

    The interface itself is as good as it's going to get. The hardware will be faster, the screens will be prettier and maybe a bit larger, but the interface itself will stay the same.
    There's nothing wrong with that. Apple set the bar for the modern touch-enabled devices. I see the big changes happening in the hardware. As for the software, Apple just needs to make sure they Get It Right from here on out.
    If they don't, if this really has been the first step into a post-Jobs, do it half-assed software future, iOS will fall to its eager Android competitors.

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

  • Great Debate Moderator

    Excellent debate - you're proven experts

    Look for closing arguments from Jason and Steven which will be posted on Wednesday. Voting closes at 2pm ET / 11am PT Thursday and soon after you'll see my final verdict. Thanks for joining us!

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    Posted by Larry Dignan

    Thanks Larry...

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    Jason Perlow

    I am for Just a dose of reality

    Yes, and thank you Jason

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    Steven J. Vaughan-Nichols

    I am for Losing its luster

Closing Statements

A speedbump not a crash

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Jason Perlow

Jason Perlow: Apple blew it with iOS 6 Maps, but as I said before, this is a speedbump, not a crash and burn. The history of this industry is peppered with many examples of companies which have recovered and remained successful despite of some pretty bonehead mistakes. Some of which were even written off as irrelevant and were genuinely expected to fall off the edge of a precipice, let alone Shark Jumping. />
I can think of another iconic technology company with very similar brand recognition that was considered a "dinosaur" or "behind the times" or even "arrogant" nearly 20 years ago, but is now the undisputed leader in enterprise technology services, hardware and software: IBM. />
Did the company have to make some drastic changes in the mid-1990s to course correct? Sure. />
By the same token, Apple isn't a small company that can easily be deterred from its mission of excellence by messing up a popular software feature in its mobile operating system. We're talking about a powerful institutional entity with well over 100 billion dollars in cash. />
That alone cannot be disputed, and they can certainly hire talent and buy the assets it needs to provide the technologies its customers need. For human beings, money doesn't buy you happiness, but for a consumer electronics giant, it makes all the difference in the world. iOS will be given the attention it needs because Apple's resources are vast and it is a company with a history of industry disruption.

The end of iOS?

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Steven J. Vaughan-Nichols

Steven J. Vaughan-Nichols: Put this all together and does it add up to the end of iOS? No. Not even close. It may, however, be the beginning of the end.
Apple has developed a remarkable reputation for software that just works and is well-designed, downright beautiful hardware. They've earned it, but that doesn't mean that if they continue to produce sloppy software that they can't lose their brand's value.
I also wonder just how long Apple will keep its fans love if it continues to play games with their hardware. Take, for example, the iPhone 5's new, and totally incompatible with older iDevice Lighting interface. It's patented by Apple, costs $29 for adapter, and doesn't really add any functionality. It just makes all your iDevice accessories—rechargers, clock radios, FM players, etc.--obsolete. ()
Thanks to its years of greatness, Apple is still beloved by its fans... today. Tomorrow, if Apple continues to deliver inferior software and high-priced hardware that doesn't add any value, it will be another story.
Steve Jobs has permanently left the building, and it's beginning to look like Tim Cook is not up to the job of maintaining Apple's brand.

Too early to call for the demise of iOS

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Larry Dignan

Jason Perlow made his case well and won this debate handily. Clearly, Apple's iOS hasn't hit the big slide yet. Although there are some issues, Steven Vaughan-Nichols didn't make his case well enough. The victory is for that occasional Apple fanboy. Perlow and I have to go against the crowd on this one. It's too early to call for the demise of iOS.

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