The health insurance industry will launch a public relations campaign tomorrow called the Campaign for an American Solution which aims to create 100,000 grassroots activists supporting its vision of health care reform.
The group has bought itself some liberal cred with former Clinton HHS Secretary Donna Shalala giving it a thumbs-up and former John Edwards state dirctor Beth Leonard running the grassroots effort.
But either the insurers have chosen an unfortunate name or they're actually a Newt Gingrich front.
In his work Gingrich hopes to ape the tactics of the Netroots but, based on corporate donations, turn the technology around to the advantage of his own ideology and that of the people who support him.
This last dovetails closely with the aims of Siemens, to whom Gingrich will speak in Las Vegas next week.
So did the health insurance industry just fail to research its own campaign brand or are they, in fact, acting as a Newt Gingrich front? They're certainly using Gingrich's tactics. If they're not connected, Newt, I'd sue.
Unfortunately I don't have the answer to my own question, yet. But the best way to get an answer is to ask a question out loud.
So I'm asking.