Television manufacturers will see a surge in cumulative HDTV sales over the next few years, which will boost the overall market value to $65 bln by 2009, according to Parks Associates. Consumers are growing less skeptical about HDTV, which is creating a gradual increase in demand for high-definition products and services. Nearly 47% of TV households in the US plan to buy an HDTV in the next twelve months. This increase would boost HDTV sales by 30% and HD video services by 38% by the end of 2006. The current subscription rate for HD programming is barely 10% among all digital video subscribers, while only 35% of total HDTV households subscribe to HD video services.