Social networking site Live Journal's deal with SIPphone for free calling and instant messaging via a new co-branded Gizmo Project for LJ Talk client will be the first of many such arrangements between Internet talk providers and social networking sites.
MySpace should be next. Although some reports have surfaced of MySpace users working with tglo, I have not been able to confirm that this solution is officially recognized by MySpace.
So far, MySpace has punted on opportunities to brand its own VoIP solution. It could have put in a bid for Net2Phone earlier this year, but didn't lift a finger. As of now, there is no click to call option front and center on My Space.
But just sticking my finger into the wind, I don't believe this condition will go on for too long. MySpace execs, along with their owners at News Corp., know their users love to talk.
Some sort of softphone is coming- perhaps a white-label X10 build, bearing the MySpace logo? Now what about contracting with Vonage to run the thing? MySpace neds talk Vonage needs the money, and as part of the partnership could use the opportunity to extend their brand into full VoIP and mobile services.