You fire up your computer, click on your favorite browser icon (let's not argue over which one!), you type in the URL of your favorite website ( ... www.zdnet.com ...) and then ... nothing ...
How do you feel when your internet connection goes down?
According to research carried out by Intersperience, chances are that you're going to feel 'upset' and 'lonely' and if that connection was down for 24 hours, you'd feel like you were in a 'nightmare.'
The survey looked at more than 1,000 individuals between the ages of 18 to over 65s. These people were questioned about their 'digital lives' including their attitudes and use of the internet, smartphones and other connected devices.
Here are the highlights:
- 53% of Brits feel ‘upset' when deprived of internet connection
- 40% of people surveyed feel ‘lonely' when not able to go online
- Challenge of 24 hours without digital devices described as ‘nightmare'
For some it seems, a day's fast from technology is a major hardship, akin to giving up an addiction:
The project also involved qualitative research, including challenging participants to get through one full day without using technology. Giving up technology was considered by some to be as hard as quitting smoking or drinking, while one survey participant described it as "like having my hand chopped off" and another called it "My biggest nightmare."
A significant number of people ‘cheated' by switching on the television or radio as they did not regard them as ‘technology.' Others agreed to the challenge but turned their mobile phones to silent, regarding being completely disconnected even for one day as "inconceivable."
So, how do you feel when your router goes dark? Does it make you tear out your hair or do you use it as a chance to disconnect and have a breather?